STRATEGY

The initial intention every time we nurture a brand is to deeply explore and refine the connection between clients and the market. Through ideas, senses, visuals, and words, we aim to find the most suitable brand positioning.每次孕育品牌的初心是深切挖掘、疏理客戶端和市場端之間的連結，透過想法、感官、視覺、文字，找到最合適的風貌定位。

Understanding
Researching理解並研究

01

Mindset - Brand Awareness: Aspirations; So-called Values心境 - 品牌意識：心嚮往之；所謂價值

We excel in listening and communicating, helping each other gain a deeper understanding of the brand's beliefs and core values, grasping your efforts towards the brand's past, and projecting the brand's future development direction.我們擅長聆聽與溝通，幫助彼此更深入了解品牌的信念與品牌的核心價值，瞭解您對品牌過往的努力，更投射出品牌未來的發展方向。

Analysis
Observation分析並觀察

02

Ambience - Brand Design: Empathy; Seeking Style意境 – 品牌設計：感同身受；尋找風格

Market analysis and research are the foundation of brand management. By evaluating service effectiveness, listening to feedback, and keeping an eye on trends, we accurately understand the market, find the most suitable entry point, enhance internal brand quality, and drive innovation. Formulation and Positioning市場分析研究是品牌經營的基礎，透過評估服務成效、聆聽反饋、關注趨勢，準確瞭解市場，找到最適切入點，提升品牌內部品質並推動創新。

Formulation
Positioning制訂與定位

03

Environment - Brand Positioning: Creating Trends; Generating Demand環境 – 品牌定位：時勢造物；創造需求

From shaping brand personality and selecting target markets to positioning products and services, we navigate through the creation of clear brand strategies. By conveying effective brand values, we establish identification among both internal stakeholders and the audience, thus driving the establishment of the brand image.塑造品牌個性、選擇目標市場到定位產品與服務。通過明確的品牌戰略，傳遞有效的品牌價值，建立內部與受眾的認同，推動品牌形象的建立。

OUR
SERVICE

01

BRANDING / PACKING 品牌／包裝

Brand Strategy Planning / VIS Brand Visual Identity System Design /
Product Packaging Gift Box Design / Brand Copywriting
品牌策略規劃／VIS品牌視覺識別系統設計／商品包裝禮盒設計／品牌文案

Engaging All Five Senses, harnessing graphic elements and lines to form visual impressions, and leveraging the power of words and language to express style and attitude, we bring forth powerful and distinctive brand associations, enriching the brand's essence.五感並進，利用圖形及線條構成視覺印象，並使用文字和語言的力量，展現風格、態度，為品牌帶來強大且獨特的品牌聯想，豐富品牌內涵。

02

GRAPHIC／WEB DESIGN 平面/網頁

Graphic Visual Design / Catalog Design / Image Website Design
平面視覺設計／型錄設計／形象官網設計

Creating a unique and captivating brand image both online and offline, helping the brand quickly expand its reach, and making the first-line contact with consumers in a comprehensive manner.打造線上、線下的獨特而吸引人的品牌形象，幫助品牌快速的開展觸角，以完整的樣貌實踐與消費者做第一線的接觸。

03

REAL ESTATE PLANNING房地產企劃

Real Estate Overall Planning / Image Visuals / Advertising Copywriting
房地產整體企劃／形象視覺／廣告文案

With a unique cross-disciplinary creative thinking approach, we aim to infuse warmth into real estate advertisements, capturing the essence of the ideal future lifestyle with a playful twist.獨特跨界文創思維企劃、設計，讓房地產的廣告也好有溫度，從玩味將來的理想生活的。

04

DESIGN DESPACE創造美感空間

Exhibition Planning / Commercial Space Design / Soft Furnishings Design
展覽規劃／商業空間設計／軟裝設計

Through a consistent visual system, we enhance brand recognition, embodying brand values in the details. By showcasing a beautiful brand atmosphere within the space, we elevate its reputation.透過一致性的視覺系統，加強形象的認知，細節中體現品牌價值，從空間展現美好的品牌氛圍，從而提升其美譽度。

05

PHOTOGRAPHY PROPOSAL 攝影藝術

Product Photography / Interior Photography / Creating Photographic Atmospheres
產品攝影／空間攝影／攝影氛圍營造

Carefully planned photography can highlight brand values and style, visually conveying the brand's story and philosophy, evoking resonance, and establishing connections.精心策劃的攝影，可以突顯品牌價值觀及風格，在視覺上傳達品牌的故事和理念，引起共鳴，建立連結。

WORKING PROCESS 循序漸進 完美心中美好
  • 01
    Listening and Communication聆聽與溝通
    "Trust originates from feelings." - Nietzsche
    〝由感覺產生一切信任 〞- 尼采

    Sincere two-way communication, together uncovering unique perspectives and strengths, and clarifying clear and definite goals.
    真誠的雙向溝通，共同挖掘出獨特觀點及優勢，理出清晰明確的目標。
  • 02
    Analysis and Planning分析與企劃
    This is a process where rationality must meet emotion.
    這是一個理性中必須感性的過程

    Starting from an emotional standpoint, we organize thoughts from the two-way communication, enabling brands from any time and space to clarify their true purposes under our precise strategies, focusing on design to express brand philosophy and generate brand tone.
    從感性出發，梳理雙向溝通時的想法，不論什麼時空下的品牌，都能在我們的精準策略下釐清真正的目的，聚焦設計表達品牌理念，產生品牌調性。
  • 03
    Embarking on Inspiration靈感中啟程
    Fashion fades; style remains eternal.
    時尚易逝；風格永存

    Design primarily considers brand tone and consumer experience while also addressing multiple facets of issues, seeking the best solutions. In the proposal phase, we infuse brands with timeless charm, distinguishing them from fleeting trends and providing a sense of brand longevity.
    設計首要考量的是品牌調性與消費者體驗，同時兼顧多層面的議題，尋找最佳的解決方案，階段提案裡，將為品牌注入永恆的魅力，使其與時尚易逝的潮流區別開來，保持品牌永存的感受。
  • 04
    Execution. New Birth執行.新誕生
    After all planning and design development work is completed, we excel as implementers.
    在所有規劃與設計開發工作完成後，我們是實踐的最佳角色。

    We provide services such as printing production, marketing and promotion, visual guidance, brand guardianship, etc. We work hand in hand with you to realize your aspirations, creating a complete brand experience. Through continuous brand guardianship, we nurture the maturity and growth of your brand, enabling it to continue advancing.
    提供印刷生產、行銷宣傳、視覺指導、品牌監護等期務。與您攜手實現心中所想，打造完整的品牌體驗。同時，透過持續的品牌監護，照顧品牌的成熟與茁壯，讓您的品牌持續向前發展。