皇樓

Emperor

  • 中式喜餅禮盒包裝設計 | 攝影企劃

皇樓」創立1997年,致力研發各式習俗的經典糕餅,以漢式文化傳承為品牌指標,隨著時代不斷演進,承襲多元的婚俗禮儀之外,更極力研發跨時代的禮品糕餅。
緣定・囍 八角提盒設計,整體以象徵家庭美滿的海棠花為設計架構,將「喜」字帶入古代新人成婚時頭戴的官帽、鳳冠頭飾,穿著禮服配戴繡球彩帶的設計元素,以圖像色塊方式呈現,融合充滿台灣文化的窗花與星空圖示,代表新人的婚姻幸福美滿且雋永不變。
禮盒側邊四面設計概念,來自古時成婚使用的習俗物品,分別為新娘出嫁丟棄的扇子、新娘配戴的頭飾髮簪、成婚時新人的交杯合卺與洞房之夜高掛房門的燈籠、繡球,融入特別意義的傳統元素,富含喜慶的傳統故事,更增添喜餅禮盒的設計層次。
色彩規劃以深紅底色為主,正面貴氣不失高雅的喜字搭配局部燙金,部分設計處如窗花幾何線條則以上光方式點綴禮盒,隱約透出傳遞台式喜慶文化,希望收到禮盒的親朋好友,都能感受到新人結婚的喜氣氛圍,與大家分享這一份喜悅。

“Emperor” was founded in 1997 dedicated to the baking of traditional pastries for all occasions. Inheriting the Han legacy, the brand continues to evolve with the times, adjusting to the changing wedding etiquettes, striving to develop a pastry that crosses the various epochs.

The “Destiny/Joy” octagonal giftbox is based on the design structure of the begonia flower, which symbolizes a harmonious and joyful family. The Chinese letter “喜”is incorporated using color blocks into the various design elements: groom’s hat, the bride’s headdress, and the wedding attire. In combination with cut-out patterns and celestial symbols, the design hopes to convey the everlasting joy of the newlyweds.

The design concept on the four facets of the gift box utilizes the customary items in traditional ancient marriages: the fan thrown out on the wedding day, the hairpins worn by the bride, the wedding cups for the newlyweds and the lanterns and embroidered balls on the doorposts for decoration. All these incorporate the traditional elements of a wedding to create an extra layer of visual sensation, while at the same time, through the symbolism of each element, telling the rich tale of such festivity.

The color scheme is based on a dark red as the background with the bronzing of the Chinese letter “” in the front. Part of the design incorporates cut-out Chinese patterns to embellish the overall design, further emphasizing Taiwanese festive culture, with the hope that all who receive the gift can partake in the joyous moment of the newlyweds.